Brainstorming is one of the oldest techniques used to generate ideas in this generation. This concept was created in 1938 and therefore has established many different variants in order to achieve different results. This concept led me to think about how to brainstorm, with a current focus, a “serious game” for generating ideas.

The dynamic is called the “Towers of Ideas“, which consists of building a tower from different materials. The materials must be exchanged by teams for innovative ideas. The aim or dynamics of the game is to generate ideas while competing against other teams. This method can be very convenient if you want to solve a particular problem or see how people would propose new projects.


Step #1

Create teams. Each team must select who will be the messengers and who will be the builders. Everyone can contribute ideas but the messengers are the only ones who can go to the market to buy materials.

Step #2.

Establish an area where the market is going to be with all the available materials. Each item should be priced according to number of ideas generated, such as materials to gain height like sticks, boxes & glass can cost 2 ideas while the assembling materials such as play dough, glue or tape can cost 5 ideas.

Step #3

Set construction zone for each team.


During the activity

Teams must write ideas on post-it notes and send one messenger to trade for assembling materials while builders are responsible for making the increasingly high and stable tower. The team has 20-30 minutes to create the highest tower.

Lessons learned.

In the end it is important to make people aware what happened during the activity is not far from the innovative projects in real life due to all of ideas presented. In addition, you are always in constant competition with other firms and/or teams. Any team that loses its advancement by the collapse of the tower is only a metaphor for real life. Projects are always in constant danger and the ambition to achieve goals faster than others may result in an error which could cause the failure of the project.

Bank of Ideas

At the end of the activity, the marketplace of ideas is the start of a ‘bank of ideas’ to promote new projects. This asset is not discarded, but goes on to further evaluation and prioritization.

Some Examples